SoMerch

Branded merchandise for events

Everything your event needs to look coordinated, memorable, and ready for the spotlight.

Frequently Asked Questions about Event Materials

SoMerch produces lanyards, name badges and holders, and event-day kit items like tote bags, water bottles, notebooks, and pens for conferences, trade shows, and company events. Items are produced in-house and can be shipped directly to the event venue across Europe in 2-6 business days. Larger signage and display materials are not part of our catalog. Event materials are time-sensitive, so the production-and-shipping timeline matters more than for evergreen merch. We track event deadlines in the project plan and flag any item that risks the date. For signage, banners, and display materials, we recommend pairing SoMerch event kits with a local print supplier for those specific items.

Standard event material production takes around 8 business days after mockup approval. The 48-hour express line covers selected items including most lanyards, simple badges, and small signage runs. For tight event deadlines, flag the date when requesting a quote and we'll confirm which items can be routed through express. Quantity affects timeline. A 200-piece lanyard run on express is faster than a 5,000-piece run on standard. For very large events (1,000+ attendees), we recommend booking production 3-4 weeks ahead of the event date to leave room for last-minute swaps.

Full-color sublimation is the standard for event lanyards. The print covers the entire lanyard length, edge to edge, in unlimited colors - logos, sponsor marks, event titles, and patterned backgrounds. Sublimation is permanent and doesn't fade or peel. Silkscreen handles simple single- or two-color lanyards at lower cost for larger runs. Sublimation is the right call when the lanyard design uses multiple colors, gradients, or a busy pattern. Silkscreen is more cost-effective for a simple logo-on-solid-color lanyard in large quantities. We quote both options when the design supports either.

The minimum is 20 units per item per design. For lanyards and badges, most events run 100-500 units. For signage and banners that are one-off items (one banner per event), there is no minimum - we produce as ordered. The 20-unit minimum applies to multi-unit items like lanyards, totes, and badges. For an event with multiple item types (lanyard + tote + name badge + roll-up banner), the 20-unit minimum applies per item per design. Mixed-design runs (5 different signage pieces, 1 of each) are handled as separate small jobs - we confirm in the quote.

Yes, direct-to-venue shipping is standard for event materials. We ship to the venue address you provide, with the contact name, attention line, and expected delivery date on the shipping label. EU shipping takes 2-6 business days. For high-stakes events, we can split the shipment so half arrives ahead of time and half on event-week. Best practice is to ship to the venue 2-3 days before the event so onsite teams have time to inspect and resolve any issue. We coordinate with the venue contact directly if a multi-pallet delivery needs scheduling. Tracking and proof-of-delivery come to you and any colleague on the project.

Selected event materials qualify for the 48-hour express line, including most simple-decoration lanyards and basic name badges. More complex items - full-color sublimated totes, multi-color custom badges, or kits requiring assembly - typically need the standard 8-day window. Quote your event date with the inquiry so we can confirm what's express-eligible. Express production carries a premium and isn't available for all SKUs. It's the right path when an event date moves up or a last-minute sponsor needs to be added to materials. For predictable annual events, planning at the standard 8-day timeline is more cost-effective and gives more flexibility on item selection.

Yes, mixed event kits are common - lanyard plus tote plus notebook plus water bottle is a standard configuration. Each item is produced separately against the 20-unit minimum per item, then assembled into the kit in-house. Kits are co-packed in custom outer packaging and shipped to the venue or warehoused for multi-event use. Kit assembly adds a small cost per unit but reduces onsite labor at the event - your team isn't unpacking and combining items at the venue. For repeating events, we can keep the kit components warehoused and assemble shipments as needed.

Event swag budgets typically run around €10-25 per attendee for a basic conference giveaway (lanyard plus one item like a tote or notebook), €30-50 for a more substantial kit (3-4 items), and €75+ for VIP, sponsor, or speaker gifts. The right number depends on the event type and audience. Trade-show giveaways skew lower because volume is high and conversion to brand interest is modest. Speaker and VIP gifts skew higher because each touch is high-leverage. Internal company offsites often sit in the middle - the merch carries emotional weight for the team, but cost-per-attendee shouldn't run away.

Reusable event materials include fabric banners, table covers, roll-up banners, company backdrops, and lanyards if the design isn't tied to a specific date. Sublimated polyester banners hold up to repeated use and washing. Date-specific items (badges, posters, custom signage) are typically one-event-only and don't make sense to stockpile. For companies attending multiple events per year (trade-show circuits, recruiting season), reusable hardware reduces per-event cost meaningfully. We can warehouse banners, table covers, and similar items between events and ship them out as needed.

Yes, leftover event materials can be warehoused for the next event. The first 6 months of warehousing are free; after that, a monthly fee applies based on volume. We catalog what's stored so you know what's available the next time you plan an event - and we can ship a portion to the venue while keeping the rest in storage. Storing reusable banners, tote bag stock, and unbranded staples between events saves on re-production and shipping. We recommend tagging the storage with intended next-event date so it's easy to plan future quotes against existing stock.

Stockpile evergreen items: company-color lanyards without dates, reusable banners and table covers, unbranded outer tote bags, and basic name-badge holders. Produce per event: dated badges, sponsor-specific signage, attendee-list-driven name plates, and any item where the design changes by event. The split saves production time and cost. The principle: anything with a date, sponsor lockup, or attendee name on it is per-event. Anything that carries only your company brand is stockpile material. For distributed teams running multiple regional events per year, this split typically halves the per-event production lead time.

Branded merchandise for events

Branded merchandise for events operates under a constraint that no other merch program has: a fixed date that doesn't move. A welcome kit delayed by a week is an inconvenience. Event merch that arrives after the event is a write-off. That makes timeline the primary consideration for this category - above budget, above product selection, above everything else.

The range covers the items that perform best in event contexts: tote bags and shoppers for carrying and gifting, bottles and tumblers for use throughout the day, notebooks and stationery for workshop and conference settings, and apparel for team visibility and event identity. Everything is produced in-house, with production taking around 8 business days, and delivered to event locations or shipped to attendees across the EU.