SoMerch

Branded clothing

Branded apparel your team will actually wear - not just keep in a drawer.

Frequently Asked Questions about Apparel

SoMerch customizes a curated range of apparel: T-shirts, hoodies, sweatshirts, polos, long sleeves, caps, and outerwear like soft-shells and jackets. Each item is vetted for fabric quality, print compatibility, and durability across daily wear. Items can be ordered as standalone runs or co-packed into welcome kits, event kits, or recognition gifts. The catalog favors items that hold up to regular washing and look good with a clean logo or design. If a specific style isn't in the catalog, our team can source it through trusted suppliers as long as quality and lead times meet our standards.

Silkscreen is the most cost-effective method for single-color or two-color logos on T-shirts and is what most companies choose. Full-color sublimation works for all-over prints on polyester blends. Digital transfer suits small runs or photo-realistic designs. The right method depends on logo complexity, fabric, and order size. Silkscreen excels at simple, high-contrast logos and is durable through repeated washes. Sublimation only works on light-colored polyester or poly-blend fabrics. Our team recommends a method during the mockup stage based on your artwork and quantity.

The minimum order is 20 units per item per design. That applies whether you're producing 20 T-shirts in one size or splitting 20 hoodies across multiple sizes. There is no maximum - we regularly run orders of several thousand pieces for distributed teams across Europe. The 20-unit minimum is set by setup costs on the print side. If you need a smaller pilot run, the same 20-unit minimum still applies, but you can split sizes across the run. For multi-style projects, the minimum is per style, not per project total.

Standard apparel production takes around 8 business days after mockup approval. EU shipping adds 2-6 business days depending on destination, so a typical apparel order arrives within two to three weeks from mockup approval. Select apparel items qualify for the 48-hour express line when timeline is critical. Same-day mockup turnaround is standard. The 8-day production window covers printing, quality control, and packing. Complex multi-color or all-over print runs can add a few days. We confirm the exact timeline as part of the quote.

Most apparel runs in sizes XS through XXXL, depending on the item and supplier. Within a single order, you can split sizes freely across the 20-unit minimum - for example, 4 S, 8 M, 6 L, 2 XL. For distributed teams, the size breakdown is usually collected from employees before production starts. Some specialty items like fitted polos or technical jackets have a narrower size range. Sample sizing or a fit guide is available on request before locking in employee sizes. For new hires joining later, we maintain warehouse stock and ship the right size from the kit.

Yes, all-over prints are produced through full-color sublimation on light polyester or poly-blend fabrics. The print covers the full garment edge to edge, including seams. Cotton or dark fabrics don't take sublimation, so all-over prints on those require alternative methods. MOQ for all-over print projects can differ from the standard - confirm with your merch consultant. All-over prints work well for event tees, creative team merch, and bold design moments. They require a different mockup process than logo placements because the design wraps around the entire garment. Our team prepares a flat layout mockup so you can see exactly how the print will sit, and confirms the exact MOQ for your project.

Heavyweight ringspun cotton (180-220 gsm) for T-shirts and 280-350 gsm cotton blends for hoodies hold up best across multiple washes. Organic cotton suits sustainability-focused programs. Recycled polyester blends work for technical or athletic apparel. For outerwear, look for water-resistant softshell or fleece-lined options. Fabric weight matters more than brand name for longevity. Lightweight 140 gsm tees feel cheap and wear out fast; heavier weights signal quality and last for years. We recommend specific materials at the mockup stage based on intended use and budget.

Yes, mixed-size orders are standard for distributed company apparel programs. You provide the size breakdown - by individual or by aggregate counts - and we produce and ship accordingly. For multi-address shipping, each employee receives the size you specify for them. The 20-unit minimum per design still applies. For new hires, the typical setup is producing 20 units in a balanced size mix up front, warehousing the stock with us, and shipping individual sizes as people join. SoRoster, our free address and size collection tool, helps gather the data without spreadsheet chaos.

Apparel size exchanges are handled based on cause. If we shipped the wrong size due to a technical mistake on our side, we coordinate the replacement at no cost to your company. If an employee picked the wrong size for themselves, we still coordinate the replacement - but the company is charged for the new piece and reshipment. Because every apparel piece is custom-printed for your company, there is no standard consumer return path - exchanges happen through us. For new programs, we recommend collecting sizes carefully up front and producing a small buffer of common sizes (M, L) to absorb the occasional exchange or new-hire need. Defective items are always replaced at no cost.

Company T-shirt prices typically range from around €7-15 per unit at the 100-piece tier, depending on fabric weight, print complexity, and quantity. Heavier weights, all-over prints, or premium organic cotton sit toward the upper end. Pricing scales down at higher tiers; our quantity breaks are at 25, 50, 100, 250, 500, and 1,000 units. Exact pricing depends on the item and current supplier costs - we quote per project. The price includes printing, quality control, and packing; shipping and warehousing are quoted separately if needed. Volume discounts compound: a 500-piece run can be 30-40% cheaper per unit than the 25-piece tier.

Yes, apparel storage and on-demand fulfillment is one of the most common setups. After production, we warehouse your apparel and ship individual sizes to new hires as they join. Free warehousing for the first 6 months. EU-wide shipping in 2-6 business days from your trigger - via API, dashboard, or email. This setup is standard for distributed and remote-first companies. The flow: produce 20+ units in the right size mix, warehouse with us, then ship one welcome pack at a time as hires join. After 6 months, warehousing converts to a monthly fee based on volume.

Branded clothing

Branded clothing is the most involved category to order - and also the most visible one once it lands. Unlike bags or drinkware, clothing requires collecting sizes from every recipient. That process - chasing responses, handling late replies, accommodating people who join after the order closes - is where most company clothing programs run into trouble. Getting the coordination right upfront is what makes the rest straightforward.

The range covers the full spectrum of company apparel: t-shirts and heavyweight tees for everyday and event use, hoodies and crew necks for culture packs and colder months, polo shirts for client-facing teams, and hats, beanies, and baseball caps to complete a kit. Everything is printed in-house, with production taking around 8 business days, and shipped to any EU address as individual items or in bulk.